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Healium Selected to Pitch Mental Fitness and Sleep Apps at NFL Players Association Pitch Day

Healium, and five additional innovative companies have been selected for NFLPA Pitch Day

Written by Bethany Schoengarth
April 8th, 2022

Healium has been selected by The NFL Players Association to pitch its revolutionary mental fitness and Sleep app to athletes, industry experts, and investors at the sixth annual NFLPA Pitch Day on April 28 in Las Vegas. You can read the full announcement here


Healium is a mental fitness product that in five peer-reviewed journals has been shown to reduce anxiety in as little as four minutes. Earlier this year, Healium launched an additional digiceutical called Sleepium. One-third of people struggle with insomnia and for athletes, drugless solutions to better manage sleep are critical for performance.


“​​Healium and Sleepium are already in use with worker athletes around the world so we’re excited to share how our products can help NFL athletes sleep and perform better,” says Sarah Hill, CEO.


Five additional startups, Bandwagon, Hydrostasis, Impact Biosystems, Point, and ZoneIn, will also pitch how their products and services will disrupt industries, connect to sport and lifestyle, and align with the marketing power of athletes.


All led by diverse thinkers and entrepreneurs, this year’s Pitch Day companies will compete for funding, mentorship, and the NFLPA’s unique assets. Pitches will be judged by a panel of professional athletes and notable experts. The winning startup will be awarded a prize package that includes $25,000 in marketing services from the NFLPA, $25,000 in services from OneTeam, strategic consultation from Allied Sports and Allied Global Marketing, and fireside chats with NFL players.


In previous years, the NFLPA has highlighted and supported some of the most unique athlete-centered product concepts, which have touched all aspects of sports and wellness.


Previous winning Pitch Day companies like wearable tech company WHOOP, sports lifestyle brand round21, and tech platform SwayBrand have all transformed their respective industries. This year’s participants are no different, and their products and services range from human performance to consumer products and fan experience technology. 


Pitch Day’s mission is to empower women, people of color, and other underrepresented business leaders. Healium is proud to be selected amongst a group of high-performing diverse-led startups representing the athletic and wellness industries. 

Written by Bethany Schoengarth
April 8th, 2022
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